Questions dealers ask
What KeyTurn Logic does, what it costs, and how it keeps your salespeople’s Marketplace listings in line with Colorado’s rules.
The basics
What is KeyTurn Logic?
KeyTurn Logic is Facebook Marketplace posting software for Colorado car dealerships. Each salesperson gets a daily list of cars from your inventory with the listing already written: the all-in price, the fee breakdown, a good-through date, and Colorado’s dealer advertising rules checked. They post from their own Facebook profile and click Publish themselves.
Who is it for?
Colorado dealerships, franchise or independent, that want their salespeople posting on Marketplace every day without managers rewriting listings or asking around about who posted.
Does it work outside Colorado?
It’s built for Colorado first. A store in another state can use it, but only the general checks run (no payment or rate terms, nothing that reads like a private sale) until that state’s advertising rules are added. Ask us about your state.
How much does it cost?
$259 a month for the whole store: all your salespeople and managers, the Chrome helper, buyer replies, automatic inventory feeds, the Results page and the Colorado rule checks.
Is there a contract?
No long-term contract. It’s billed monthly and you can cancel anytime. You keep access through the month you’ve paid for; partial months aren’t refunded.
Who built it?
Someone with eleven years in the car business, on the sales floor and in the finance office, who got tired of posting tools that left managers fixing listings by hand.
Facebook and posting
Does KeyTurn Logic need our salespeople’s Facebook passwords?
No. It never asks for or stores a Facebook password. Each salesperson logs in to their own Facebook account, the same way they would to post by hand.
Does it post to Facebook automatically?
No. Nothing runs in the background, and nothing is published or sent unless a salesperson clicks the button. At their desk, the KeyTurn helper for Chrome fills in the listing, and they look it over and click Publish.
Is it okay for salespeople to post dealership cars from their own profiles?
Since January 30, 2023, dealership business Pages can’t create vehicle listings on Marketplace, so salespeople posting from their own profiles is how most stores do it now. Keep it to a few cars a day each, use the car’s real photos, and make sure every listing says it’s from a dealer.
Can salespeople post from their phone?
Yes. Their posting page works on any phone: they save the photos, tap to copy each detail and the description, and paste them into Marketplace. It takes a few minutes a car.
What does the Chrome helper do?
On a computer, it opens Marketplace and fills in the listing for the salesperson (the details, the description and the photos), often in about a minute. It also drafts replies to buyers and fills in new prices on listings that changed. It only works on facebook.com and your store’s KeyTurn Logic page, and it never sees a Facebook password.
How many cars does each salesperson post a day?
Two Marketplace listings and two posts for their own Facebook page by default, and you can change both. A few real listings a day beats dozens at once: posting a lot quickly can get a personal account limited by Facebook.
Who decides which cars get posted?
Each evening, tomorrow’s plan is built from your inventory: price drops first, then new arrivals, then aged units. Managers approve it by text or in the app, so salespeople aren’t picking their own favorites.
Listings and Colorado’s rules
What’s in each listing?
The dealership’s name and the word “dealer,” the year, make and model, the stock number and VIN, and the all-in price with its breakdown: Internet Price, any dealer-installed options and your dealer handling fee. Then a good-through date and your attorney-approved line about what isn’t included, like sales tax and government fees.
Which Colorado rules does it check?
Every listing, post and edit is checked before it goes out. The dealer has to be named. The price has to include your dealer fee, and the year, make, model and stock number go with it. The price needs an end date. Payments and rates stay out, and so does wording Colorado calls misleading, like “invoice,” “wholesale” or “we won’t be undersold.” Wording that adds a fee on top of the price can’t be saved.
Does that guarantee our listings are compliant?
No. KeyTurn Logic helps you follow Colorado’s advertising rules, but your dealership makes the final call on every listing. It isn’t legal advice; have your store’s attorney review your fee wording.
What happens when a price changes?
The salesperson who posted that car sees the new price and description on their page and in the helper, which can fill it in for them. It’s also in their morning list and afternoon check-in. Any listing still showing an old price is on the managers’ evening email.
What happens when a car sells?
The salesperson who listed it is told to take it down. Anything still up after that shows on the managers’ evening email.
Can we check the listings we have up now?
Yes. Paste one into the free listing check. It shows what Colorado’s rules would flag, runs in your browser, and doesn’t save what you paste.
Buyer messages
Does it answer buyers on Marketplace?
It drafts replies; it never sends them. In the helper, a salesperson highlights the buyer’s message and clicks Draft reply, or pastes the conversation into their page. The draft answers the question with the all-in price and invites the buyer in, and never quotes payments or rates. The salesperson edits it and presses Send.
Are buyer messages stored?
No. A message is used to write that reply and isn’t kept. Only a count is saved (which salesperson, which car and when) for your Results page. If your store turns on AI replies, the message is sent to the AI provider to write the reply.
For managers
What do managers get?
An evening email with who posted, sold cars still listed and listings with old prices. A weekly report every Monday. And a Results page you can show the owner: who posted, buyer replies, which cars sold while they were listed, and how fast listed cars sold compared with the rest.
How do we know who posted today?
It’s on the evening email, salesperson by salesperson, and on the Results page anytime. Nobody has to ask around.
Getting started
How does our inventory get in?
Your inventory provider sends a daily file by email, to a web address or as a feed link, and your store switches over to it on its own. Most providers can do this, including DealersLink, HomeNet, vAuto, Dealer.com and others; whoever sends your cars to Cars.com or AutoTrader can usually send them here too. You can also upload a file anytime.
How long does setup take?
Add each salesperson’s name and phone number. They get a setup link and start the next morning. The Chrome helper takes about two minutes to install, once.
What do we need to have ready?
Your inventory file or your provider’s contact, your dealer handling fee, and the wording your attorney approves for what isn’t included in the price, like sales tax and government fees.