Check a Marketplace listing
Paste a listing one of your salespeople has up right now. You’ll see what Colorado’s dealer advertising rules would flag, and where each rule comes from.
What it checks
- The dealership is named and the listing says it’s a dealer
- Year, make and stock number or VIN with the price
- Dealer fees inside the advertised price
- An end date on the price
- No payment, down-payment or rate terms
- Wording Colorado calls misleading, like “invoice” or “we won’t be undersold”
What this can and can’t tell you
It reads the words. It can’t see your photos, your inventory or what your fee is, so it looks for a year, a make and a stock number or VIN in the text, and it asks you whether the price includes your dealer handling fee when the listing doesn’t say. The rules it checks are explained in our Colorado checklist.
It’s a quick check, not legal advice. Have your store’s attorney review your advertising, especially your fee wording.