Your cars on Marketplace, posted by your own salespeople.

Every salesperson gets their cars for the day, with the all-in price already written and Colorado's dealer advertising rules checked. At their desk, the Showroom helper fills in the listing, often in about a minute. They review it and click Publish themselves.

Request a demoIn daily use at a Colorado dealership.

Sample listing

2022 Jeep Grand Cherokee Limited 4x4

Stock #J248141,200 milesSold by Your Dealership, a Colorado dealer

Internet Price: $34,995
Dealer handling fee: $699
Total advertised price: $35,694

Good through three days out

Checked before it posts

Dealer named
Fee included in the price
Year, make, model and stock number
Good-through date
No payment or APR terms

Fast at the desk, easy on the phone

Most salespeople are at a desk working leads anyway, so they post and check their Marketplace messages in the same sitting.

At the desk

The Showroom helper for Chrome opens Marketplace and fills in the listing for them, often in about a minute: the fields, the description and the photos. They look it over and click Publish.

On the go

Their posting page works on any phone. They save the photos, tap to copy each detail and the description, and paste them into Marketplace. A few minutes a car.

Answering buyers

Stuck on a conversation? The helper drafts a reply from the chat, or they paste the conversation in. It answers their questions, including “what's your best price,” and invites them in to see the car, with the all-in price and never payments or rates. They edit it and send it.

Nothing runs in the background. Your salespeople post, reply to buyers and log out, just like they would by hand. Showroom never stores a Facebook password and never publishes or sends anything on its own.

How a day runs

Every time and goal is a setting. This is the default schedule.

6:30 PM
Tomorrow's plan is built from your inventory: price drops first, then new arrivals, then aged units. Managers get the evening summary and approve the plan by text or in the app.
8:00 AM
Each salesperson gets their cars for the day and a link to their list, plus any of their listings that need a new price.
All day
At their desk, the Showroom helper fills in each listing and drafts replies to buyers. On the go, they post from their phone. They click Publish and Send themselves.
3:00 PM
An afternoon check-in for anyone with something left: cars still to post, or listings that need a new price.
When a car sells
The salesperson who listed it is told to take it down. Anything still up shows on the managers' evening email.
Monday
Managers get a weekly report: who posted, what sold while listed, and how fast listings came down.

Checked before anyone sees it

Listings are built with Colorado's dealer advertising rules in mind, so your managers review instead of rewrite. Every listing, post and edit is checked before it goes out, and wording that adds a fee on top of the price can't be saved. Your dealership still makes the final call.

Dealership named, and “dealer” statedNo listing reads like a private sale.
Dealer handling fee inside the priceInternet Price plus the fee, shown as one advertised total with the breakdown in the description.
Year, make, model and stock number with every pricePulled from your inventory, so it's never left off.
A good-through date on the priceAdded to every listing automatically.
No payment, APR or down-payment termsThose need full credit disclosures, so they're kept out.

Showroom helps you follow advertising requirements, but final review of every listing is the dealer's responsibility. This isn't legal advice; have your store's attorney review your fee wording.

What managers get

Prices kept current: When a price changes, the salesperson who posted that car sees the new price on their page and in the helper, which can fill it in for them. It's in their morning list and afternoon check-in, and anything still showing an old price is on your evening email.
Sold cars come down: The salesperson who listed a car that sold is told to take it down. Anything still up after that is on your evening email.
Results you can show the owner: Who posted, buyer replies written, which cars sold while they were listed, and how fast listed cars sold compared with the rest.
Inventory that connects itself: Your inventory provider sends a daily file by email, to a web address or as a feed link, and your store switches over on its own. Uploading a file keeps working the whole time.
Daily check-ins: A morning list and an afternoon check-in for salespeople, an evening summary for you, and a weekly report every Monday.

Built by someone who's worked in a dealership

Eleven years in the car business, and these are the headaches posting tools left behind. Each one, and what Showroom does instead.

The old headacheWith Showroom

Setup took hours, and nobody fully figured it out.Add a salesperson's name and phone number. They get a setup link and start the next morning.

Facebook stayed logged in on a work computer all day so a tool could post.Your salespeople post when they're at their desk, then log out. Nothing runs in the background.

Generic listings the managers had to fix by hand.The all-in price, the fee breakdown and the good-through date are already written in.

Sold cars sat on Marketplace for days.The salesperson who listed it is told to take it down, and you see anything still up.

Prices changed and the listings didn't.The new price goes to whoever posted the car, and the helper can fill it in.

“Who posted on Facebook today?”The evening email answers it, person by person.

$259 a month

One price for your dealership: all your salespeople and managers, the Chrome helper, buyer replies, automatic inventory feeds, Results, and the Colorado rule checks.

Send your details and we'll walk you through it with your own inventory.