Marketplace, the way a Colorado dealership runs it
The state’s advertising rules, posting from salespeople’s profiles, answering buyers and keeping listings current. Written from the dealership side, with every rule linked to where it comes from.
For GMs, sales managers and F&IColorado’s dealer advertising rules, applied to Facebook Marketplace
What a Marketplace listing for a dealership car has to say in Colorado, what it can’t say, and where each rule comes from. A checklist for GMs, sales managers and F&I.
For GMs and dealer principalsWhat to ask before you pick a Marketplace posting tool for your dealership
Every demo looks good: a car goes up in thirty seconds. These are the questions that tell you what week three looks like, with what a good answer sounds like and the warning signs.
For GMs and salespeoplePosting dealership cars from your own Facebook profile: what changed and what’s still allowed
Dealership Pages lost vehicle listings on Marketplace in January 2023. Here’s what that left, what Meta’s terms say about sharing accounts, and how salespeople can post without putting their own profile at risk.
For salespeople and sales managersAnswering Marketplace buyers: price questions, payments and “Is this still available?”
How salespeople can answer Marketplace messages fast and stay out of trouble: give the all-in price, leave payment quotes to the desk, and invite the buyer in. With replies you can copy.
For sales managers and salespeopleSold cars and old prices on Marketplace: a daily cleanup routine
A listing for a car you already sold, or at a price you’ve since raised, is the fastest way to an angry buyer. Here’s a short daily routine that keeps every salesperson’s listings current.